The Region of Campania, the Ministry of Agriculture for Italy and the Enoteca Italiana Siena joined together to promote the region of Campania to the Western Canadian market. Wine estates and food producers participated. A multi-media campaign took place over a one week period that joined forces with the Vancouver Opera, Western Living Magazine, The Sutton Place Hotel, Quattro Restaurants and Earls Restaurants, to name a few. O’MARA MCBRIDE worked closely with the producers in Italy to create the slogan for the event “Sole, Mare, Amore” and all of the promotional materials and types of events.

Some of the highlights include world famous opera critic Fred Plotkin’s special opera evening event, tastings at restaurants around the city and several lively gatherings of food and wine critics. The project resulted in numerous longterm business connections for the producers who participated.